Mental Health • Identity & Branding
How does the visual identity balance community resilience and cross-institutional collaboration?
The Human Rights Resilience Project is a cross-institutional effort supporting the mental well-being of human rights defenders, based at Columbia Law School, NYU Law, University of Chicago Law School, and Columbia's Mailman School of Public Health. The team works at the intersection of advocacy, care, and resilience, offering training, peer support, and global research centered on the emotional health of activists. The visual identity needed to hold that weight: quietly, clearly, and with depth.
Website: https://www.hrresilience.org/
Role: Graphic Designer
Collaborators: Columbia University and New York University
Duration: 3 weeks
Design Direction
The concept is rooted in simplicity and symbolism. I explored two identity directions, each abstracting the letter "R" into the shape of a human form — shapes that together unfold into a flower: grounded, yet in motion, blooming. Flowers are often seen as delicate. In reality, they are resilient. The palette leans into earthy greens — a color widely associated with growth, recovery, and healing — anchoring the identity in the emotional register of the work itself. The system was designed to function across print and digital, in color and black-and-white, at every scale, while holding both subtlety and clarity.
Deliverables
Logo design · Identity guide sheet · Brand patterns · Letterheads · Informational brochures · Slidedeck templates
Information flyer, letterhead and slide deck in use
HRRP hosts a podcast addressing challenges in human rights and high-stress environments
